Russel Kelly
Media Producer & Training Content Specialist
Media Producer & Training Content Specialist
Onboarding Training Designer
Problem: Procedural information was dense and difficult for new staff to navigate.
Action: Translated SOPs into a structured digital learning system, producing and integrating 100+ instructional videos.
Result: Improved clarity and accessibility of onboarding processes across the organization.
Videographer & Editor — Television Production
Problem: A podcast-based athlete feature series required adaptation to meet Rogers TV’s broadcast standards for community programming.
Action: Filmed and edited athlete feature segments, restructuring the format for television delivery.
Result: The series was approved and aired on Rogers TV.
Videographer & Editor
Problem: An RBC intern needed support producing a concept-driven promotional video for an internal campaign contest promoting early investing.
Action: Collaborated on concept development and executed a storyboard-led production from filming through final edit.
Result: The video was selected as the winning campaign submission and continues circulating online.
Video Editor
Problem: Needed a clear, investor-facing video to communicate the value and capabilities of an innovative digital trading platform.
Action: Collaborated with the CMO and design team to structure the message visually, editing in Premiere Pro and After Effects.
Result: Continues to be used in investor presentations and promotional outreach.
Producer & Editor
Problem: Needed a polished promotional video to strengthen the company’s proposal process and attract new clients.
Action: Led the full production process from scriptwriting through filming, editing, and final delivery.
Result: Delivered a client-ready promotional asset integrated into the company’s proposal platform.
Producer & Editor
Problem: Pitched an editorial video exploring how Western students across disciplines organize their personal workspaces.
Action: Conceptualized, filmed, and edited the piece, managing interviews, revisions, and collaboration with the editorial team through publication.
Result: Selected as a 'Video of the Year' nominee.
Instructional Video Producer & Editor
Problem: Users needed a clear, step-by-step guide for completing transactions within an emerging digital trade platform.
Action: Collaborated with the CMO and technical lead to produce a structured screen-recorded walkthrough, integrating guided narration and visual clarity.
Result: Improved user understanding by providing a practical training resource actively used within the platform.
Russel Kelly is a media producer whose work spans video production, training content systems, and digital media. His work focuses on translating complex information into clear, engaging visual media.
With experience spanning instructional design, broadcast production, and commercial media, Russel has developed onboarding systems, produced community television content, and created promotional and instructional content for organizations.
He approaches projects with a focus on structure, clarity, and storytelling so that information is not only visually compelling but genuinely useful for the audiences it serves. He also produces social media content, bringing a strong instinct for identifying moments that can be transformed into engaging short-form content.
If you'd like to collaborate or discuss a project, feel free to reach out.